When was the last time that you REALLY took a look at your company's logo?
Logos are one of those primary elements that cross the mind and trigger emotions, and their evolution is a common practice in all industries. Chances are, your favorite logos have seen this transformation:
Sure, a logo can help your company propel it into success or fall flat among competitors. But the truth is no logo, no matter how iconic, can stay relevant forever. Technology is always advancing. Design sensibilities change. The way we do business transforms over time, as do the needs of our audience.
When was the last time that you REALLY took a look at your company's logo?