Simjati (Hebrew for 'my happiness') is a social club created with the vision of providing individuals aged 60+ a warm and supportive community.
Here, they can expand their physical and intellectual capacities, enjoy their own dedicated space, and thrive in an active environment that promotes quality of life and well-being.
In MUTAx we work in dynamic teams bringing together the most relevant talent in order to design bespoke solutions.
Building upon the original logo, we expanded the brand's color palette to introduce new hues, each representing one of the four core categories: Active, Learn, Create, and Connect.
Each category contains the variety of classes offered by the social club.
We used AI TECHNOLOGY to create everything from the images, video and voiceover for the promo video.
