Gato Recato is a modest fashion brand inspired by the vibrant Latin American spirit.
The brand embodies modernity and femininity with a unique approach to modest fashion.
MUTA was tasked with developing and executing a communication strategy for their latest summer collection.
In MUTAx we work in dynamic teams bringing together the most relevant talent in order to design bespoke solutions.
For this new collection, our goal was to craft a narrative that resonates with both local and international audiences.
"Layover in Panama" tells the story of the Gato Recato girl, a traveler who, during a short layover in Panama, explores the city's charm and allure.
Each photo captures beautiful scenes around Panama City, offering not only visual appeal but also a curated guide to the city's hidden gems, inviting audiences to experience the destination firsthand.
Following the strategy of positioning Gato Recato as a modern brand in consumers minds, we produced locally 50 google cardboard glasses, which by placing your smartphone inside they would immediately become Virtual Reality gadgets.
This low budget solution managed to make a great impact in the 50 female influencers and local media outlets who we sent these gifts to, together with a personal note celebrating them for their role as a source of inspiration and empowerment for other women.
We designed every touch point to reflect a curated image.
